An Extraordinary Year

One-of-a-Kind Experiences

Revel in the absolute freedom of an unspoiled wilderness, whether exploring countless trails on foot, mountain bike or horseback, playing golf, or simply soaking in the beauty of this outdoor wonderland. At Primland activities abound, offering an experience of nature at its finest no matter the season. Some experiences are complimentary and some require additional payment. Please inquire with Guest Services about costs at time of booking.

Explore the Natural Wonders of Auberge

Lessons & Lunch with a Pro Golfer

Jul 28, 2024

Lessons & Lunch with a Pro Golfer

RTV Picnic Excursion

Bourbon & Pig Candy Tasting

Junior Mountaineers Kids Club

Moonshine Tales

Labor Day Weekend

Aug 30, 2024 - Sep 2, 2024

Labor Day Weekend

Schlumberger Wine Cellar Dinner

Family Foraging Adventures

Complimentary Fly Tying 101

The Ultimate Virginia Golf Resort Experience

Weekly Tastings in the Wine Cellar

A Picturesque Road Trip

Tobacco Barn Cocktail Evenings

Complimentary Experiences at Primland

Travel Through Our Galaxy and Beyond

Primland Sporting Club

Take Aim with Clay Shooting and Archery

Leave the Beaten Track with Exhilarating All-terrain Driving

Angle in a Catch and Release Heaven

Saddle up for a Mounted Adventure on Forested Trails

Explore a Natural Eden on Foot

Race the Mountain Breeze on the Old Appalachian Trail

Challenge the family to tennis

Glide across a mirror for the sky

Family Vacations

Thanksgiving in the Highlands

Nov 24, 2024 - Nov 30, 2024

Thanksgiving in the Highlands

Merry & Bright December

Dec 1, 2024 - Dec 31, 2024

Merry & Bright December

The Highland Golf and Wine Classic

May 23, 2025 - May 26, 2025

The Highland Golf and Wine Classic

Offers

4th Night on Us

Book online or call 888.876.6513. Escape to Primland’s 12,000 remote acres for outdoor adventures, culinary experiences, and spa indulgence. Your 4th night is on us for stays now through September 1st.

Offers

$250 Nightly Resort Credit | Summer Adventure

Call 844.571.9863 or reserve online. Experience more this summer with a $250 Nightly Resort Credit on luxury accommodations from Rooms to Junior Suites, applicable for stays two nights or more now through August 31, 2024. Nightly credits can be used towards thrill-seeking outdoor adventures, nature-based spa treatments or culinary experiences.

Offers

Suite Escape | $500 Resort Credit on Premium Suites

Call 844.571.9863 or reserve online. Enjoy a $500 complimentary resort credit when you stay two or more nights in a Premium Suite. Discover the #1 rated resort in the Southeast U.S. and escape to the Blue Ridge Mountains.

Offers

Virginia, D.C. & North Carolina Residents

Book online or call 888.876.6513. Primland welcomes Virginia, D.C. and North Carolina residents with special staycation rates of 20% savings and daily breakfast for two when you stay up to 2 nights.

Offers

Early Booking | Special Savings on Your Stay

Book online or call 888.876.6513. Save up to 20% on your luxurious mountain escape when you book 30 or more days in advance and pay in full upon booking.

Offers

The Blue Ridge Golf Package

Call 888.876.6513 or book online. Virginia's temperate mountain weather provides glorious conditions for golf – and with average spring and fall temperatures in the 60s, and 70s in summer, there’s no better course in the Southeast to play than the top ranked Highland Course at Primland Resort. For every night booked, guests receive a round of golf for one person on the award-winning mountain course.