Primland Resort Our Story

It was the vision of Primland’s founder, Didier Primat, to create a place of immense beauty that offered his guests a return to simple human pleasures in an environment of refined authenticity and sensuality. He developed Primland in an eco-conscious and thoughtful manner, as the ultimate retreat for world-class golf, refined dining and outdoor activities.

The ultimate luxury mountain getaway

Our love of the land is expressed in our extensive efforts to minimize our impact on nature, the freshness of our food, the many organic, sustainable ingredients we source locally or grow in our organic garden, and the care with which we look after our guests. Didier Primat instilled his passion for Primland in every member of his family and staff, and they carry forward his legacy with soul, heart and a commitment to genuine hospitality.

Primland Ambassadors

Tom Kristensen, Racing Pro and Primland Resort Ambassador, Blue Ridge Mountains

Tom Kristensen | Primland Ambassador

Birthplace: Hobro, Denmark | Turned Professional: 1990

In 1978, Kristensen made his debut in karting.

Kristensen’s early successes include his 1991 victory in his first German F3 season and a new lap record in his first showing at the 1997 24 Hours of Le Mans.

Kristensen is the only person in history to win 24 Hours of Le Mans a record breaking nine times, six of which were consecutive, and the only person in history to win 12 Hours of Sebring six times.

In 2000, Kirstensen became a Formula 1 test driver (Michelin, Jaguar F1, Williams F1) and an Audi factory driver.

Kristensen also holds the rare honor of having won at least one race in all categories he has compete din, and has competed in the “Race of Champions” more times than any other person.

Kristensen was the winner of the Nations Cup in 2005, and runner-up in 2008 and 20011. He was also a runner-up in the ROC Grand Final in 2005, 2011, and 2012.

Kristensen has been named “Sports Personality of the Decade” by Danish TV2 and Berlingske, a Rolex Testimonee since 2010 and a Motorsport Magazine Hall of Famer as of 2013.

Career Highlights

Record 9-time winner of the 24 Hours of Le Mans: 1997, 2000, 2001, 2002, 2003, 2004, 2005, 2008, 2013

Record 6-time winner of Sebring 12 Hours: 1999, 2000, 2005, 2006, 2009, 2012

American Le Mans Series champion, 2002

Runner up in FIA World Endurance Championship, 2012

4-time DTM race winner

3rd in the DTM Championship, 2005, 2006

Japanese F3 Champion, 1993

German F3 Champion, 1991

Danish Karting Champion, 1984, 1985, 1986

Jay Hass, Golf Pro and Primland Resort Ambassador, Blue Ridge Mountains

Jay Haas | Primland Ambassador

Birthplace: St. Louis, Missouri | College: Wake Forest University | Turned Professional: 1976

Haas won his first national championship at age 7 under the tutelage of his uncle, Masters Tournament champion Bob Goalby.

In 1976, Haas began his terrific PGA TOUR career, earning 9 tournament victories.

Haas, who is often noted for the longevity of his professional career, had two of his finest years on tour in 2003 and 2004, earning him a lace on the U.S. Presidents Cup and Ryder Cup teams.

In 2004, Haas was the recipient of the Payne Stewart Award for his stalwart support of the traditions of golf.

In 2005, Haas split his time between the PGA TOUR and the Champions Tour, allowing him to rack up 18 Champions Tour victories to date, including 2 major championships at the 2006 and 2008 Senior PGA Championship.

Recipient of the 2005 Bob Jones Award, the United States Golf Association’s highest honor for distinguished sportsmanship.

Haas holds the record for most cuts made over the course of a career on the PGA TOUR (592).

Haas was chosen to be the assistant captain of the U.S. Presidents Cup team in 2009 and 2011.

Haas was the captain of the winning U.S. Presidents Cup team in 2015, in South Korea. As a member of the team and player in the final match, Haas’ son, Bill clinched the victory for the U.S. team on the 18th hole.

Career Highlights

U.S. Presidents Cup Team (Member: 2003, 1994; Assistant Captain: 2013, 2011, 2009)

Champions Tour Player of the Year: 2007, 2006, 2005

Winner, Charles Schwab Cup: 2008, 2006, 2005

Winner, Charles Schwab Cup: 2008, 2006

U.S. Ryder Cup Team Member: 2004, 1995, 1983

NCAA Championship Individual Title: 1975

Low Amateur: 1975 U.S. Open

Member, All-American Collegiate Golf Hall of Fame

Member, South Carolina Sports Hall of Fame