One-of-a-Kind Experiences

Revel in the absolute freedom of an unspoiled wilderness, whether exploring countless trails on foot, mountain bike or horseback, playing golf, or simply soaking in the beauty of this outdoor wonderland. At Primland activities abound, offering an experience of nature at its finest no matter the season. Some experiences are complimentary and some require additional payment. Please inquire with Guest Services about costs at time of booking.

Family Foraging Adventures

Apr 1, 2025 - Sep 1, 2025

Family Foraging Adventures

RTV Picnic Excursion

May 26, 2025 - Sep 1, 2025

RTV Picnic Excursion

Birdwatching Explorations

Jun 1, 2025 - Jul 31, 2025

Birdwatching Explorations

Independence Day in the Blue Ridge Mountains

Jul 4, 2025 - Jul 6, 2025

Independence Day in the Blue Ridge Mountains

Labor Day Weekend

Aug 29, 2025 - Sep 1, 2025

Labor Day Weekend

Visiting Golf Ambassador: Chiara Tamburlini

Aug 30, 2025

Visiting Golf Ambassador: Chiara Tamburlini

Visiting Chef: Jeremiah Langhorne

Sep 5, 2025 - Sep 6, 2025

Visiting Chef: Jeremiah Langhorne

Discover the Thrill of Falconry

Oct 10, 2025 - Oct 11, 2025

Discover the Thrill of Falconry

Suite Escape | $500 Resort Credit on Premium Suites

Call 844.571.9863 or reserve online. Enjoy a $500 complimentary resort credit when you stay two or more nights in a Premium Suite. Discover the #1 rated resort in the Southeast U.S. and escape to the Blue Ridge Mountains.

4th Night on Us

Book online or call 888.876.6513. Escape to Primland’s 12,000 remote acres for outdoor adventures, culinary experiences and spa indulgence. Your 4th night is on us for stays now through August 2025.

5th Night On Us | Luxury Residence

Call 855.442.2893 or reserve online. Revel in breathtaking vistas, world-class amenities and exclusive experiences with Primland’s new luxury residence, with 6 total bedrooms. Hawk Eye includes a gourmet kitchen, private heated pool, games cottage, outdoor kitchen, two hot tubs and more.

Virginia, D.C. & North Carolina Residents

Book online or call 888.876.6513. Primland welcomes Virginia, D.C. and North Carolina residents with special staycation rates of 20% savings and daily breakfast for two when you stay up to 2 nights.

Save Up To 20% | Book Ahead

Book online or call 888.876.6513. Save up to 20% on your luxurious mountain escape when you book 30 or more days in advance and pay in full upon booking.

The Blue Ridge Golf Package

Call 888.876.6513 or book online. Virginia's temperate mountain weather provides glorious conditions for golf – and with average spring and fall temperatures in the 60s, and 70s in summer, there’s no better course in the Southeast to play than the top ranked Highland Course at Primland Resort. For every night booked, guests receive a round of golf for one person on the award-winning mountain course.