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Blue Ridge Mountains in fall
Blue Ridge Mountains in fall

Our Social Purpose

Supporting the Community through Southern Hospitality

Enriching Lives

Primland has partnered with Patrick County High School and their Hospitality and Culinary programs to provide students with learning opportunities both in the classroom and on property at Primland. In 2021, Primland donated more than $20,000 to the Patrick County Community Food Bank and will continue to raise funds by donating proceeds from creative food and drink offerings that reflect the resort’s Southern roots and connection to the community.

Elements Dish
Cocktail on a table
Person rolling pie dough
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Primland Cares

Primland Resort + Patrick County Community Organizations

Primland Resort takes great pride in the local community that the property is surrounded by. Patrick County, Virginia is home to close to 20,000 residents, some of whom have dedicated their career to Primland Resort. As such, the property feels it is imperative to give back to its local community and show support in several different ways. Primland has created a program dedicated to Patrick Country – "Primland Cares" – in which money is raised, food is collected and donated to those individuals in need. In addition, Primland is dedicated to enhancing the education of local Hospitality and Culinary Arts students. Patrick County High School is a partner for our efforts of getting more young adults excited about the hospitality industry and showcasing the opportunity for career growth and a bright future at Primland Resort. Activities include speaking engagements in the classroom (GM-led), cooking classes and work experiences throughout the year at Primland. When guests enjoy our signature cocktail, the Patrick County Manhattan, 50% of the proceeds are automatically donated to the food bank.

About Primland Resort + Our Patrick County Community Partners

Primland Resort

Primland Resort, Auberge Resorts Collection

We strive to create exceptional experiences that enrich the lives of our guests, our team members and the community at large. As part of these efforts, Primland Resort has created a comprehensive program to care for the local community. Unfolding across the highlands of Virginia in all their smoke-hued grandeur, the Blue Ridge Mountains are a natural paradise of forest-cloaked peaks and sun-dappled valleys. At the heart of this pristine wilderness, Primland Resort awaits on its own 12,000-acre mountain estate.

Cook stirring a pot

Our Patrick County Community Partners

Hospitality and Tourism are the building blocks for the future of Patrick County. We partner with the Patrick County local school system to enhance the experiences of their Hospitality and Culinary students by creating a place for internships, hands on learning, work opportunities, and exposure to the industry first hand. The Patrick County Community Food Bank is a community 501(c)(3) non-profit organization that began in 2006 whose efforts are totally bound by the donations of their community partners. Donors and volunteers work together to provide accessible and nutritious food for the people of our community. Primland has been a key donor, especially during the pandemic. This year we will raise funds by donating a portion of the proceeds from creative offerings in our restaurants that reflect our Southern flare.