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The Highland Golf and Wine Classic

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An Extraordinary Memorial Day

Tee off your summer adventures at Primland with the first-annual Highland Golf & Wine Classic over Memorial Day Weekend. Immerse yourself in the golf lifestyle with luxury accommodations, two rounds of exhilarating partner play, wine dinners hosted by world-class vintners Flowers Vineyards & Winery and Amulet Estate and an all-day Glenmorangie Golf Lounge and Pop Up Shop featuring industry leading golf outfitters.

Day Rate Weekend Inclusions

From $495
  • Two rounds of golf

  • Saturday four-course dinner and wine pairings, hosted by Flowers Vineyards and Winery

  • Sunday lunch by celebrity chef Kenny Gilbert

  • Sunday family style dinner and wine pairings, hosted by Amulet Estate

  • VIP gifting for each participant

  • All-day Pop Up Shop and Golf Lounge featuring golf-inspired Glenmorangie libations and apparel by STITCH Golf & Byrdie Golf

  • Inquire/reserve at 855.471.7684 or pri.golfshop@aubergeresorts.com

There's no better place to be on a lush spring day than the golf course at Primland

Weekend Event Itinerary

Saturday, May 25

Afternoon & Evening
  • 12:30PM | Golf Partner TournamentAll Classic participants will gather at the Tobacco Barn to review the rules of play before setting out to their assigned starting hole.

    Highland Course

  • 1PM | Classic Kickoff – The Classic will begin with an exhilarating shotgun start.

    Highland Course

  • 7PM | Four-course Wine Dinner hosted by Flowers Vineyards & Winery – Delight in a 4-course fine dining experience prepared by Primland’s executive chef paired with Flowers Vineyards & Winery’s esteemed Pinot Noir and Chardonnay collections hailing from the Sonoma Coast.

    East Terrace

Sunday, May 26

Morning & Midday
  • 8AM | Breakfast at ElementsEnjoy the morning on your own, exploring and fueling up for the day with breakfast in Elements starting at 8AM.

  • 9AM | Golf Partner Tournament – Enjoy the weekend’s final round and experience why The Highland Course is considered one of the most beautiful and challenging resort courses across the country.

    The Highland Course

  • 12PM | Lunch on the Highland Course – Critically acclaimed chef and cookbook author Kenny Gilbert will fire up the smoker off the 10th fairway, preparing southern favorites such as BBQ wagyu flank steak.

Sunday, May 26

Afternoon & Evening
  • 3:30PM | Champion’s ToastWinning prizes will be awarded while toasting to the memories made over the weekend, all while enjoying your favorite libations at the Golf Pop Up Lounge.

  • 6:30PM | Amulet Estate Dinner – Hosted by California-based vintner Amulet Estate, guests are invited to enjoy an elevated family-style dining experience prepared by Chef Gilbert while reveling in Amulet Estates’ coveted Cabernet Sauvignon from Napa Valley’s finest growing regions.

    Driving Range

Monday, May 27

Morning & Midday
  • 7AM | Breakfast at Elements – Enjoy the morning on your own, exploring and fueling up for the day with breakfast in Elements starting at 7AM.

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11AM - 5PM Saturday & Sunday

Glenmorangie Lounge & Golf Pop Up Shop

Immerse yourself in the golf lifestyle at Primland’s Glenmorangie Lounge. Taking place during our inaugural Highland Golf & Wine Classic this Memorial Day Weekend, the lounge offers an inviting destination for lifestyle shopping with retail partners STITCH Golf and Byrdie Golf Social Wear, along with refreshing golf-inspired libations from our Glenmorangie bar. Sip a Glenmorangie Orange Palmer, browse the latest fashion-forward sports looks and usher in summertime comforts with the breathtaking backdrop of the Blue Ridge Mountains.
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11AM - 5PM Saturday & Sunday

Glenmorangie Lounge & Golf Pop Up Shop

Immerse yourself in the golf lifestyle at Primland’s Glenmorangie Lounge. Taking place during our inaugural Highland Golf & Wine Classic this Memorial Day Weekend, the lounge offers an inviting destination for lifestyle shopping with retail partners STITCH Golf and Byrdie Golf Social Wear, along with refreshing golf-inspired libations from our Glenmorangie bar. Sip a Glenmorangie Orange Palmer, browse the latest fashion-forward sports looks and usher in summertime comforts with the breathtaking backdrop of the Blue Ridge Mountains.

Day Rate Inclusions

  • Golfer Day Rate Weekend Package
    $495 per golfer ($995 for double/partner)

  • Package Inclusions
    Two rounds of golf
    Saturday four-course dinner and wine pairings, hosted by Flowers Vineyards and Winery
    Sunday lunch by celebrity chef Kenny Gilbert
    Sunday family-style dinner and winy pairings, hosted by Amulet Estate
    VIP gifting for each participant

  • Reserve at 855.471.7684 or pri.golfshop@aubergeresorts.com

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Culinary Partners

Glenmorangie

Glenmorangie’s whisky makers use endless imagination and five key ingredients – wood, water, barley, yeast and time – to dream up delicious single malt whiskies. They’ve been honing their craft for more than 175 years and create a delicate and fruity spirit in stills as tall as a giraffe to allow for more taste and aroma.

Flowers Vineyards & Winery

Known for growing world-class Pinot Noir and Chardonnay on the “far” Sonoma Coast, Flowers’ rugged, windswept vineyards represent extreme viticulture in the pursuit of crafting wines representative of time and place.

Amulet Estate

Five wines comprise the Amulet Estate portfolio, consisting of a singular Chardonnay and four vineyard-designate wines of Cabernet Sauvignon that were specifically chosen to share the vastly different terroirs of The Napa Valley.

Chef Kenny Gilbert

Celebrity award-winning Chef and restaurateur, as seen on “Top Chef”, “Beat Bobby Flay” and more, Chef Kenny Gilbert is your host and pitmaster serving up a world-class BBQ lunch on the green and family style supper on Sunday.


Apparel Partners

STITCH Golf

Designed to take men from the Boardroom to the Fairway in style. STITCH makes luxury quality golf bags, clothes & accessories that are tour-level, but also great for amateurs looking to elevate their golf gear & apparel.

Byrdie Golf Social Wear

A women’s course-to-cocktail collection that highlights personal style and celebrates the rich tradition of sport and lifestyle. Sourcing the finest fabric for both your afternoon tee-time and sundowner cocktail hour.


Special Thanks To

Primland’s highly-acclaimed adventure and wellness programming offers every opportunity to meet the diverse interests of our guests. For those not joining their friends or partners in golf, Primland’s wellness programming, spa and Outdoor Activities Center unlock endless possibilities. Hikes along the Appalachian Trail, yoga overlooking the valley, paddle boarding and kayaking along the Talbott Reservoir and wellness offerings with a full-service spa abound.

Golf & Wine Classic Participants are invited to stay and enjoy a special discount on golf rounds as well as spa recovery treatments on Memorial Day.

One-of-a-kind Experiences An Extraordinary Year

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