Summer drone view of Primland Resort, Blue Ridge Mountains
Summer drone view of Primland Resort, Blue Ridge Mountains

Make Your Event Extraordinary

Events at Primland Resort

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Utterly removed from daily life, Primland Resort's mountaintop is the ideal setting in which to gather family and friends, celebrate special events and host important meetings or business retreats.

Mountain view at sunset at Primland Resort

Exclusive Offer | Take Your Meeting to the Mountains | Contact: pri.sales@aubergeresorts.com

Elevate your next meeting at Primland Resort, Auberge Resorts Collection where you can bask in the sunshine and breathe in the crisp air of the Blue Ridge Mountains. Flexible and unique meeting spaces abound, including our 2,100 square foot Galaxy ballroom and the intimate Constellation boardroom with seating for 17. Guests can explore endless activities after the meeting, from custom team-building events and exhilarating outdoor adventures, to luxury spa treatments and fine dining.
  • Complimentary meeting space, welcome reception, in-house AV & stargazing experience

  • Up to three VIP suite upgrades

  • Complimentary site visit for one accommodation, two nights, based on availability.

  • 50% off staff rooms for up to three rooms for three nights

  • Eligible for group business for 8 to 51 accommodations with stay dates confirmed between the period of November 14, 2021 – March 31, 2022.

  • Additional terms & conditions will apply

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Young adults playing horseshoes at sunset at Primland Resort, Blue Ridge Mountains
Luxury event table setting with antlers at Primland Resort, Virginia
Wedding couple on the Barn Owl Treehouse porch at Primland Resort, Blue Ridge Mountains
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Mark life’s most important milestones in the majestic Blue Ridge Mountains

Able to accommodate a range of group sizes, the resort offers venues to suit every occasion - both indoors and out - and activities for all ages. Whether it’s a casual reunion, a board meeting or the most refined of multi-day wedding celebrations, Primland’s expert team will take care of every detail, exceeding your wildest expectations.

Exceptional Services

Warm and present, our team has a true talent for sparking joy. We’ll work to make your special event your own.

Meeting and Event Facilities

Room Name Dimensions Square Footage Ceiling Height Capacity Reception Capacity Theatre Capacity Classroom Capacity Dining
Constellation Room 20' x 30' 600 11' x x 17 17
Board Room Terrace (Private) 21'7" x 20'6" 442 x 8 8 8 8
Milky Way Room 16' x 15' 240 10' x x 8 8
Stars Room 12' x 15' 180 10' x x 6 6
Galaxy Minor 19' x 33' 627 10' 50 44 36 45
Galaxy Major 47' x 33' 1551 10' 100 88 72 90
Galaxy Total 66' x 33' 2178 10' 150 120 108 120
Galaxy Pre-function 16' x 32' 512 12' 18 x x x
Fifth 22'8" x 20' 465 12' 18 18 18 24 plated/16 buffet
19th Pub Private Room 10' x 16' 160 10' x x x 8
East Terrace 82' x 30' 2460 x 125 275 126 24
West Golf Terrace 13' x 46' 598 x 25 30 24 x
Theatre 20' x 20' 400 9' x 17 15 x
Observatory Library 26' x 16' 416 9' 18 x x x
Conference Room (Stables Saloon) 30' x 50' 1500 9.5' x x x x
Golf Pavillion x x x x x x x
Game Room x x x x x x x
Spa Terrace x x x x x x x
Tobacco Barn x x x x x x x
Wedding Site x x x x x x x

Perfect for Every Event

Meeting space at Primland Resort

Groups | An inspirational setting for meetings and team building

There are few settings that engage and inspire as thoroughly as Primland. Where else can you find every modern comfort along with state-of-the-art conferencing facilities in a secluded mountain wilderness? Whether you’re hosting an executive retreat, C-level meeting or incentive reward, at Primland, each group’s experience can be tailored to exactly what that group is seeking in a competitive yet playful environment. With three airports within two hours of the property, colleagues and board members can easily converge on the resort from cities around the world. Your dedicated conference services manager will handle all meeting, dining and activity requirements.
Two women laughing in robes at Primland Resort

Celebrations | Nowhere better to gather family and friends

Whether it’s an anniversary, a milestone birthday or a reunion, Primland makes planning any special occasion easy. Accommodation is effortlessly organized with options ranging from luxurious suites for two to spacious mountain homes for larger parties. The wide selection of activities on offer ensures that your guests have the time of their lives - golfing, exploring the great outdoors or relaxing in the spa. And while every meal at Primland is an event in its own right, if the culmination of your stay is an extra special culinary affair, at Primland you are spoilt for choice: Elegant fine dining, laidback pub lunches and festive Southern barbecues are just the start.
Bride standing on the Barn Owl treehouse porch at Primland Resort

Weddings | Timeless romance with nature as your witness

Weddings at Primland are the stuff of dreams, and you’d be hard-pressed to find a more photogenic destination. Softly shaded meadows drift into emerald-hued forest glades. Veil-like dogwoods bloom profusely in spring and wild rhododendrons blush into summer. Fall’s burnished palette and winter’s cozy log fires hold their own unique appeal, and no matter the season, the Blue Ridge Mountains provide an inspirational backdrop. Say ‘I do’ in a setting on the property that resonates with you and your partner, then celebrate the day and night away with all those you love. Reflecting your personal taste and style, everything - from menus and photography, to music and entertainment - is taken care of with seamless finesse by Primland’s warm and attentive staff, exactly as you desire.

EVENT AMENITIES

Outside vendors

Our partners or vendors can help with any technical requirements, from a state-of-the-art speaker system for your reception to band selection.

Receiving and set-up

From greeting your guests upon arrival to setting up a Champagne toast, no detail will be overlooked.

Music and entertainment

Our specialists can arrange everything from a live instrumental band to local DJs.

Welcome amenities & VIP gifts

We can customize welcome bags and nightly amenities based on your preferences.

Family programs

Adventures the whole family can enjoy range from a friendly game of disc golf to biking the Appalachian Trail.

Couples program

Enjoy a romantic candlelit side-by-side massage and more intimate experiences designed just for couples.