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Custom events at Primland Resort
Custom events at Primland Resort

Make Your Event Extraordinary Events & Meetings at Primland

Inquire & Reserve

Removed from hustle of daily life, Primland Resort's 12,000 acre private mountaintop retreat is the idyllic setting in which to gather for special events, host meetings or business retreats.

  • 51 total guest rooms and suites | 20 guest rooms, 27 suites, 3 Tree House Suites and 1 Premier Suite located in Observatory tower

  • Immersive outdoor, wellness, nature and culinary programming, one award-winning 18-hole golf course and a renowned spa

  • Situated less than an hour and a half from Greensboro, NC airport (GSO) and less than two and a half hours from Charlotte Douglas Airport (CLT)

  • Located in Virginia and within an accessible driving distance from major NC metropolitan areas

Group Offer at Primland

Book Primland for your group arriving in 2024 and 2025 by July 31, 2024 and enjoy:
  • No minimum contractual spend on F&B, spa and activities AND

  • 5% rebate on net master revenue

  • Contact us to book | pri.sales@auergeresorts.com

  • *Cannot be combined with any other offer. Applies to leads received after January 24, 2024. Blackout dates apply. Rebate not applicable to hotel services from third party vendors. Offer not applicable to buyouts.

Request for Proposal

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Celebrations

Nowhere better to gather family & friends

Whether it’s an anniversary, a milestone birthday or a reunion, Primland makes planning any special occasion easy. Accommodation is effortlessly organized with options ranging from luxurious suites for two to spacious mountain homes for larger parties. The wide selection of activities on offer ensures that your guests have the time of their lives - golfing, exploring the great outdoors or relaxing in the spa. And while every meal at Primland is an event in its own right, if the culmination of your stay is an extra special culinary affair, at Primland you are spoilt for choice: Elegant fine dining, laidback pub lunches and festive Southern barbecues are just the start.
Read More

Celebrations

Nowhere better to gather family & friends

Whether it’s an anniversary, a milestone birthday or a reunion, Primland makes planning any special occasion easy. Accommodation is effortlessly organized with options ranging from luxurious suites for two to spacious mountain homes for larger parties. The wide selection of activities on offer ensures that your guests have the time of their lives - golfing, exploring the great outdoors or relaxing in the spa. And while every meal at Primland is an event in its own right, if the culmination of your stay is an extra special culinary affair, at Primland you are spoilt for choice: Elegant fine dining, laidback pub lunches and festive Southern barbecues are just the start.

Meeting and Event Facilities

Room Name Dimensions Square Footage Ceiling Height Capacity Reception Capacity Theatre Capacity Classroom Capacity Dining
Constellation Room 20' x 30' 600 11' x x 17 17
Board Room Terrace (Private) 21'7" x 20'6" 442 x 8 8 8 8
Milky Way Room 16' x 15' 240 10' x x 8 8
Stars Room 12' x 15' 180 10' x x 6 6
Galaxy Minor 19' x 33' 627 10' 50 44 36 45
Galaxy Major 47' x 33' 1551 10' 100 88 72 90
Galaxy Total 66' x 33' 2178 10' 150 120 108 120
Galaxy Pre-function 16' x 32' 512 12' 18 x x x
Fifth 22'8" x 20' 465 12' 18 18 18 24 plated/16 buffet
19th Pub Private Room 10' x 16' 160 10' x x x 8
East Terrace 82' x 30' 2460 x 125 275 126 24
West Golf Terrace 13' x 46' 598 x 25 30 24 x
Theatre 20' x 20' 400 9' x 17 15 x
Observatory Library 26' x 16' 416 9' 18 x x x
Conference Room (Stables Saloon) 30' x 50' 1500 9.5' x x x x
Golf Pavillion x x x x x x x
Game Room x x x x x x x
Spa Terrace x x x x x x x
Tobacco Barn x x x x x x x

Groups | An inspirational setting for meetings and team building

There are few settings that engage and inspire as thoroughly as Primland. Where else can you find every modern comfort along with state-of-the-art conferencing facilities in a secluded mountain wilderness? Whether you’re hosting an executive retreat, C-level meeting or incentive reward, at Primland, each group’s experience can be tailored to exactly what that group is seeking in a competitive yet playful environment. With three airports within two hours of the property, colleagues and board members can easily converge on the resort from cities around the world. Your dedicated conference services manager will handle all meeting, dining and activity requirements.

Embrace the Mountains in Luxury Accommodations

From Primland’s spacious luxurious lodge rooms and suites overlooking the golf course and the Blue Ridge Mountains rolling to the horizon to free-standing Pinnacle or Fairway Cottages to the three spectacul Treehouses, perched on the lip of the Dan River Gorge.

Adventure in the Highlands Awaits

With more than 12,000 private acres, groups of all sizes can experience all that Primland has to offer through more than two dozen outdoor activities including RTV rides, horseback riding and more. Or group clinics at the award-winning Highlands golf course or breakout for a relaxing day at the Auberge Spa.

Customized Private Events

From unique mountain top dining experience or BBQ rub workshops with Primland’s Executive Chef to RTV excursions and horseback riding through the Highlands breath the fresh mountain air and experience the Blue Ridge Mountains for any of your occasions.


Getting Here

Primland is a Virginia luxury resort that's a convenient drive from North Carolina's metro areas.

  • Piedmont to Primland Resort:
    Winston-Salem, NC to Primland Resort | 1 hr, 12 min drive / 56 miles
    Greensboro, NC to Primland Resort | 1 hr, 40 min drive / 77 miles
    Highpoint, NC to Primland Resort | 1 hr, 32 min drive / 75 miles
    Charlotte, NC to Primland Resort | 2 hrs, 15 min drive / 121 miles
  • Sandhills to Primland Resort:
    Pinehurst, NC to Primland Resort | 2 hrs, 36 min drive / 146 miles
    Southern Pines, NC to Primland Resort | 2 hrs, 43 min drive / 151 miles
    Fayetteville, NC to Primland Resort | 3 hrs, 9 min drive / 174 miles
  • Research Triangle to Primland Resort:
    Chapel Hill, NC to Primland Resort | 2 hrs, 25 min / 122 miles
    Durham, NC to Primland Resort | 2 hrs, 27 min drive / 136 miles
    Cary, NC to Primland Resort | 2 hrs, 46 min drive / 143 miles
    Raleigh, NC to Primland Resort | 3 hr drive / 148 miles
  • Appalachian Mountains to Primland Resort:
    Asheville, NC to Primland Resort | 3 hrs, 8 min drive / 183 miles
  • NC Oceanfront to Primland Resort:
    Wilmington, NC to Primland Resort | 4 hrs, 43 min drive / 288 miles