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Primland resort exterior
Primland resort exterior

Primland

Media Highlights and Accolades

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Press and Accolades

Woman holding child up to pet horse

These Vacations Will Make for a Trip the Whole Family Will Love

You might think this paradise, set on 12,000 acres of Blue Ridge Mountains wilderness, is an adults-only escape. And the property certainly offers plenty in that regard: expertly prepared meals, a fantastic sommelier, a luxurious spa, and myriad outdoor activities. But children of all ages will find plenty to do amid this incredible stretch of wilderness. This summer, Primland will offer youngsters beginning archery classes, family movie nights, s'mores by the outdoor fire pit, board game competitions, putting challenges, and ecological programs with the resort's certified naturalist. One undoubted highlight: stargazing in Primland's fully equipped observatory, which features high-tech Celestron CGE Pro 1400 and CPC 800 telescopes. It's an experience your entire clan will never forget." ~ Oprah Daily, April 2022

Treehouse accommodation

These Are the 10 Most Luxurious Treehouse Hotels in the World

"Virginia's Blue Ridge Mountains are a beautiful sight from the ground, let alone from the wraparound porch of a stunning log cabin treehouse. Part of the Auberge Resorts Collection, Primland Resort has three adult-only treehouses, ranging from 352 to 440 square feet of living space—and that's not including the decks, which nearly double the overall treehouse square footage." - Veranda, March 2022

Lodge exterior at sunset

Primland, Auberge Resorts Collection voted a 'Top Hotel in the South' by Travel + Leisure readers

"Lodging at Primland is an experience in itself – 360 degree views from atop the mountain in The Lodge, breathtaking scenery from the Pinnacle Cottages perched 2800 feet overlooking the Pinnacles of Dan, stunning views of The Highland Course while relaxing on the decks of the Fairway Cottages and an incomparable experience amongst the trees in a Treehouses 3,000 feet above Kibler Valley where you can hear the Dan River flowing below." ~ Travel + Leisure, September 2021