One-of-a-Kind Experiences

Revel in the absolute freedom of an unspoiled wilderness, whether exploring countless trails on foot, mountain bike or horseback, playing golf, or simply soaking in the beauty of this outdoor wonderland. At Primland activities abound, offering an experience of nature at its finest no matter the season. Some experiences are complimentary and some require additional payment. Please inquire with Guest Services about costs at time of booking.

Artist Riley Sheehey’s Guide to the Blue Ridge Mountains

The Highland Golf and Wine Classic

May 23, 2025 - May 26, 2025

The Highland Golf and Wine Classic

Visiting Chef: Jeremiah Langhorne

Sep 5, 2025 - Sep 6, 2025

Visiting Chef: Jeremiah Langhorne

Aerial Adventures

Moonshine Tales

Discover the Thrill of Falconry

Apr 11, 2025 - Apr 12, 2025

Discover the Thrill of Falconry

Easter Weekend

Apr 18, 2025 - Apr 20, 2025

Easter Weekend

The Ultimate Virginia Golf Resort Experience

Mother's Day Weekend at Primland

May 9, 2025 - May 11, 2025

Mother's Day Weekend at Primland

Meet and Greet with The Mascot

May 24, 2025

Meet and Greet with The Mascot

Bourbon and The Blue Ridge

RTV Picnic Excursion

May 26, 2025 - Sep 1, 2025

RTV Picnic Excursion

Birdwatching Explorations

Jun 1, 2025 - Jul 31, 2025

Birdwatching Explorations

Family Foraging Adventures

Apr 1, 2025 - Sep 1, 2025

Family Foraging Adventures

Orvis Adventures in Virginia’s Highlands

May 30, 2025 - Jun 1, 2025

Orvis Adventures in Virginia’s Highlands

Junior Mountaineers Kids Club

Angle in a Catch and Release Heaven

Saddle up for a Mounted Adventure on Forested Trails

Father’s Day Weekend with Cadets

Jun 13, 2025 - Jun 15, 2025

Father’s Day Weekend with Cadets

Weekly Tastings in the Wine Cellar

Summer Solstice Celebrations with Laurent-Perrier

Jun 20, 2025 - Jun 21, 2025

Summer Solstice Celebrations with Laurent-Perrier

Independence Day in the Blue Ridge Mountains

Jul 4, 2025 - Jul 6, 2025

Independence Day in the Blue Ridge Mountains

Complimentary Experiences at Primland

Travel Through Our Galaxy and Beyond

Primland Sporting Club

Take Aim with Clay Shooting and Archery

Leave the Beaten Track with Exhilarating All-terrain Driving

A Picturesque Road Trip

Explore a Natural Eden on Foot

Race the Mountain Breeze on the Old Appalachian Trail

Challenge the family to tennis

Glide across a mirror for the sky

Family Vacations

Suite Escape | $500 Resort Credit on Premium Suites

Call 844.571.9863 or reserve online. Enjoy a $500 complimentary resort credit when you stay two or more nights in a Premium Suite. Discover the #1 rated resort in the Southeast U.S. and escape to the Blue Ridge Mountains.

4th Night on Us

Book online or call 888.876.6513. Escape to Primland’s 12,000 remote acres for outdoor adventures, culinary experiences and spa indulgence. Your 4th night is on us for stays now through May 2025.

5th Night On Us | Luxury Residence

Call 855.442.2893 or reserve online. Revel in breathtaking vistas, world-class amenities and exclusive experiences with Primland’s new luxury residence, with 6 total bedrooms. Hawk Eye includes a gourmet kitchen, private heated pool, games cottage, outdoor kitchen, two hot tubs and more.

Virginia, D.C. & North Carolina Residents

Book online or call 888.876.6513. Primland welcomes Virginia, D.C. and North Carolina residents with special staycation rates of 20% savings and daily breakfast for two when you stay up to 2 nights.

Early Booking | Special Savings on Your Stay

Book online or call 888.876.6513. Save up to 20% on your luxurious mountain escape when you book 30 or more days in advance and pay in full upon booking.

The Blue Ridge Golf Package

Call 888.876.6513 or book online. Virginia's temperate mountain weather provides glorious conditions for golf – and with average spring and fall temperatures in the 60s, and 70s in summer, there’s no better course in the Southeast to play than the top ranked Highland Course at Primland Resort. For every night booked, guests receive a round of golf for one person on the award-winning mountain course.