Featuring Celebrated Designer Ghurka Wonderland by Auberge
The holiday spirit is not only celebrated, but vividly brought to life this winter season with Wonderland by Auberge. At Primland, the wonders of winter have been brought to life by iconic leather goods maker Ghurka through a unique retail activation and custom festive designs. Enjoy exhilarating RTV adventures and hikes along the Old Appalachian Trail or cozy up inside with cookie decorating, wine tasting, craft cocktails in the Tobacco Barn and dining at the new signature restaurant, Leatherflower. The Blue Ridge Mountains offer a winter retreat filled with merriment for all.
Inquire with Guest Services at 855.876.6593 to reserve your stay or book online
Holiday Furnishings by Ghurka
Bask in the beauty and refinement of Ghurka’s leather craftsmanship at Primland this holiday season.
Relish the merriment of the season
The Lodge’s grand Christmas tree will be styled and adorned with handmade Ghurka designs, available at the Lodge all season long.
Cozy up by the fire in the Tobacco Barn
Enjoy a signature smoky cocktail inspired by the iconic leather goods maker – and discover custom products and holiday gifts through a curated retail experience.
Thanksgiving with Auberge | November 24-30
At Thanksgiving, Primland becomes your home away from home with all of the traditional holiday activities. Savor apple cider donut holes while viewing the Thanksgiving Day Parade in our Theater. Cheer on your favorite football team in the 19th Pub while enjoying game day fare, then gather at our signature restaurant for a prix fixe Southern Thanksgiving meal. Bask in the breathtaking fall foliage of the Blue Ridge Mountains during a family hike and sip artfully crafted holiday cocktails by the fire at our Tobacco Barn.
- Harvest Season Hayrides
- Apple Cider & Fall Cocktails
- Leaf Looking Strolls
- Leaf Looking RTV Ride
- Cooking Decorating Workshops
- Southern Thanksgiving Feast
Holiday Tree Concierge
Wonderland by Auberge | December 1-31, 2024
During the month of December, revel in the holiday season with festive programming sure to delight all. Cozy up next to the fireplace in the Lodge for craft holiday cocktails. Decorate holiday cookies or search the night sky for Santa. Go foraging to pick flora and fauna for an ornament making workshop.
- Private Horse-drawn Adventures
- Winter Solstice at the Observatory
- Sunset Ornament Making Workshop
- Holiday Tree Concierge
- Holiday Cookie Decorating Workshops
- Letters to Santa
- Search for Primland’s Elf on the Shelf
- Search the Night Sky for Santa
- Christmas Day Feast
- Craft Holiday Cocktails
- Astrological Journey Into the Year Ahead
The Auberge Gift Card
One-of-a-Kind Adventures
Stay for the Holidays
Contemporary luxury and mountain style come together this holiday season in our spacious lodge guestrooms, cottages and treehouses, perched on the lip of the Dan River Gorge.
