Press Release
Wall Street Journal: Hotels Are Taking Wellness to Extremes, From IV Drips to MRIs
“The pandemic put a spotlight on our baseline health, and a lot of people climbed on the wellness wagon,” says Kane Sarhan, co-founder and chief creative officer of The Well, a health and wellness company based in Manhattan. The Well’s team, including chief medical officer Frank Lipman, has partnered with Auberge Resorts to come up with a “science-backed” sleep program called Better Sleep. “Before the pandemic, it was like [hotels] had to have a spa with massages and basic facials and one or two mediocre fitness classes a day that folks didn’t go to,” says Sarhan. The group has also helped Auberge come up to speed, installing outposts at the chain’s properties in Connecticut and Costa Rica. Menu highlights at the latter resort include a river bath “immersive experience” and muscle recovery treatments that use such innovations as a Hypervolt muscle gun and a dynamic air compression technology for “lymph boosts.” The Well’s team worked to beef up the wellness offerings at several of Auberge’s 24 properties. Guests at these locations will find more organic fare on the restaurant menus, and rooms stocked with “science-backed” sleep guides and Relax Everything mists whose formula of essential oils was designed, Sarhan says, “by a biochemist and a scientific team to stimulate an olfactory response that mimics the brain’s response to relaxation.”