Mark Harmon oversees all aspects of the company’s growth and strategy, including the concept, design and development of hotels, resorts, residence clubs and branded residences. He formed Auberge Resorts in 1998 to consolidate the management, development and financial expertise of its various hospitality ventures and to pursue the development of other unique properties. Since then, he has led the company's growth to encompass ventures not only in resort management, but also in resort development, real estate and residence clubs. Under his leadership, the company has garnered industry accolades and high honors from the readers of preeminent travel and lifestyle publications. Mark has been a regular speaker at hospitality industry events at Cornell University Hotel School, the New York University Hospitality Conference and at the annual conference of the International Spa Association (ISPA). He is a graduate of Princeton University and University of California, Hastings College of the Law.
President & Chief Executive Officer
A dynamic hospitality industry leader respected for his expertise in hotel development, management and service excellence, Reid joined Auberge in January 2014, following a noteworthy career with Four Seasons Hotels and Resorts that spanned more than three decades. As President of Hotel Operations, Americas, his position since 2011, Reid was responsible for setting the strategic direction for Four Seasons hotels in Canada, the U.S. and Latin America, a region that spanned seven time zones. Previously, he served as Senior Vice President Operations for the Americas and in a variety of management roles at Four Seasons properties in Chicago, Boston, Austin, Dallas and Washington, D.C. He began his career with The Savoy Group, London, as a management trainee. Reid is a graduate of Westminster College, London, with a diploma in Hotel Administration. He completed the Summer Management Program at Cornell University’s School of Hotel Administration.
Chief Financial Officer
Claude oversees the company's financial reporting and analysis, budgeting and capital planning activities to enhance the portfolio’s financial performance. He is also responsible for developing and implementing Auberge's technology infrastructure and expansion initiatives to propel future growth. Claude joined Auberge Resorts following a 20-year tenure with KSL Resorts, where he was Director of Operational Finance. He oversaw all aspects of operational accounting, procurement, information technology and internal audit for a portfolio of 2,900 rooms, 68 F&B outlets, 55 retail outlets and 11 golf courses. He had an active role in several significant transactions, including the sale of KSL Recreation Corporation to CNL Hotels in 2004. During his tenure as KSL’s Western Region CFO, he oversaw all accounting, purchasing and information technology functions for Grand Wailea Resort, Claremont Resort & Spa, and La Quinta Resort & Club. A graduate of California State University Chico, Claude began his career in the hospitality industry at Wyndham Hotels & Resorts, where he worked in the accounting departments at The Copley Plaza in Boston and the Wyndham Palm Springs Hotel.
Chief Development Officer
Richard brings extensive hospitality acquisition and development experience as he leads the Auberge Resorts Collection growth strategy. Richard oversees a team that identifies, negotiates, and secures all growth opportunities, including new construction, conversions, expansions, and acquisitions. Prior to joining Auberge Resorts Collection, Richard was a Partner and Managing Director at Kadenwood Partners, a London based real-estate investment, capital advisory, and asset management firm focused on the luxury hotel, residential, and mixed-use property sectors. Prior to Kadenwood, Richard served as Vice President, Worldwide Development at Four Seasons Hotels and Resorts where he was responsible for sourcing and securing new growth opportunities on a global basis. In addition, he focused on strategic transactions, special situations, and identifying development capital and partners for Four Seasons. Richard has previously held roles with PKF Consulting and Fairmont Hotels and Resorts. Richard holds a Bachelor of Commerce in Hotel and Food Administration with a focus on Real Estate Finance from the University of Guelph in Ontario, Canada. He is a member of the Urban Land Institute and serves on the Hotel Development Council.
Chief Operating Officer
Scott oversees global operations to ensure the performance of our existing resorts and residences continues to uphold best-in-class standards. Scott brings over 30 years of hospitality and development experience. He most recently served as President of SH Group, a start-up brand and management affiliate of Starwood Capital Group. While there, he led launches of high-profile hotels such as Baccarat New York, 1 Hotel Central Park, 1 Hotel South Beach, and the pre-opening development of four additional hotels. Prior to joining SH Group, Scott served as President of Turnberry Hotel Group in Florida, where he led the development of corporate culture and introduced strategic-planning and quality systems across the nine-hotel portfolio. He earlier served as Senior Vice President of Operations and Partner at West Paces Hotel Group (currently Capella Hotel Group). Scott spent his formative professional years with Ritz Carlton Hotels where he came up through the ranks of the Rooms Division, before becoming a General Manager and eventually taking on a corporate role with the company. Scott obtained his degree in Hotel and Restaurant Management at James Madison University in Virginia.
Chief Marketing Officer
With more than 30 years of experience leading global teams for major brands in the hotel, residential, restaurant, spirits and automotive industries, Mike brings extensive marketing, brand management and sales expertise to his new role. Before joining Auberge, he spent 11 years at Four Seasons Hotels and Resorts, most recently as Senior Vice President of Marketing. There, he was responsible for the global marketing, distribution and revenue management efforts that contributed to the company's sales growth across a portfolio of almost 100 hotels in over 40 countries. Prior to joining Auberge Resorts Collection, Minchin was Director of Marketing at CARA Operations Ltd., Toronto, the number-one casual dining restaurant company in Canada. As Vice President of Marketing for Corby Distilleries Ltd., he helped to grow market share and create some of the fastest- growing spirits brands in Canada. At Allied Domecq Spirits & Wines in the U.K.,Minchin developed the global brand strategies that grew premium brands, including Maker's Mark Bourbon and Laphroaig Single Malt Scotch. Earlier in his career, Minchin led the U.S. automotive advertising accounts for Acura as Vice President, Management Supervisor at Ketchum, Los Angeles. Minchin has a Bachelor of Arts degree from Stanford University.
Regional Vice President Human Resources
Ursula Zopp is responsible for all matters pertaining to human resources at Auberge Resorts. Prior to joining the company, she spent ten years in human resources management at Hyatt Hotels, serving as Director of Human Resources for the Hyatt at Fisherman’s Wharf, the Park Hyatt San Francisco and the Hyatt Regency Bellevue. She completed Hyatt’s Corporate Training Program and received her bachelor’s degree from the University of Virginia.
Vice President Sales
Laura spent her early hotel sales career with Four Seasons Hotels and Resorts. First in Maui, Hawaii and later in the Caribbean where she was a consistently recognized for her sales excellence with multiple President's Club awards. After a holiday to Napa Valley, Laura was inspired to join Auberge Resorts Collection in the role of the organization's first National Sales Director. The National Sales team has since grown to include sales directors deployed across the US and representation internationally that provide group and leisure sales coverage for the company. Laura, who lives in New York City, is a native of Bethesda, Maryland and is a graduate of Stanford University Japan Center and Connecticut College.