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Mayflower Inn and Spa

Cookies and Other Similar Technologies | Auberge Resorts Collection


Effective: January 1, 2020

This Cookie Policy explains how Auberge Resorts LLC (“AR”) and properties that are a part of the Auberge Resorts Collection (“ARC Properties”) use cookies and similar technologies when you visit the websites located at, or any other websites, pages, features, or content owned or operated by AR or ARC Properties  (collectively, the “Websites”). This Cookie Policy explains what these technologies are and why they are used, as well as your rights to control their use. Capitalized terms not defined herein will have the same meaning as ascribed to them in the Privacy Notice.

In some cases, AR and ARC Properties may use cookies and similar technologies to collect personal information or information that becomes personal information if combined with other information. In such cases, the Privacy Notice will apply in addition to this Cookie Policy.

If you have any questions about our use of cookies or other technologies, please provide an email to


Cookies are small files, typically of letters and numbers, downloaded onto your computer or mobile device when you visit certain websites. When you return to these websites or visit other websites that use the same cookies, the websites recognize these cookies and your browsing device. A cookie cannot read data off your hard drive or read cookie files created by other websites.

Cookies set by the website operator are called “first party cookies.” Cookies set by parties other than the website operator are called “third party cookies.” The parties that set third party cookies can recognize your computer both when it visits AR or ARC Properties’ websites and when it visits certain other websites and/or mobile apps.

Information collected by cookies and other technologies is treated as non-personal information. However, to the extent that IP addresses or similar identifiers are considered personal information by local law, AR and ARC Properties also treat these identifiers as personal information. If non-personal information is combined with personal information, the combined information will be treated as personal information for as long as it remains combined.

More information on cookies and their use can be found at or


When you access the Services through Online Interactions, cookies may be placed on your computer or other devices. These technologies help in understanding user behavior and inform about the parts that you have visited on the website.

The following are some examples of non-personal information that is collected and used:

  • How you use the Services through online interactions. Except in limited instances to ensure the quality of the Services over the Internet, such information will not be associated with your IP address.
  • To better understand customer behavior and improve the services information such as your language, zip code, area code, unique device identifier, referrer URL, location, and the time zone may be collected.
  • Information regarding your activities on a website, which is used to understand which parts of the website are of most interest. This data is aggregated and thus is considered non-personal information.


AR and ARC Properties use the following types of cookies:

Strictly Necessary Cookies

  • These cookies are essential because they enable you to move around on the websites and use certain features on the websites. Without these cookies, some parts of the websites cannot be accessed.

Performance/Analytics Cookies

  • These cookies collect information about how you use a website. For example, a performance/analytics cookie will collect information about which pages you go to most often, how much time you spend on that page, or if you get error messages from certain pages. These cookies do not gather the information that identifies you. The information these cookies collect is anonymous and is only used to improve how the websites work.

Functionality Cookies

  • These cookies remember the choices you make and to tailor a website to provide relevant content to you. For example, a functionality cookie can remember your preferences (e.g., country or language selection), or your username.

Session Cookies

  • Session cookies are used when you access a website or related content. Session cookies expire and no longer have any effect when you log out of your account or close your browser.


The length of time a cookie will stay on your browsing device depends on whether it is a “persistent” or “session” cookie. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your browsing device until they expire or are deleted (i.e. after you have finished browsing).

WHAT OTHER SIMILAR Technologies are used?

In addition to cookies, other similar technologies, like web beacons, may be used on the Websites. Web beacons, or “clear gifs,” are tiny graphics with a unique identifier, similar in function to cookies. They are used to track the online movements of web users.

The Websites may also have the so-called “Flash Cookies”(also known as “Local Shared Objects” or “LSOs”) to collect and store information about your use of the Services, fraud prevention, and for other site operations.


You have the right to decide whether to accept cookies. You can exercise your preferences in relation to cookies served on AR and ARC Property Sites by taking the steps outlined below.

  • You can use the browser with which you are viewing this website to enable, disable or delete cookies. To do this, follow the instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” settings). Please note if you set your browser to disable cookies, you may not be able to access secure areas of the Sites. Also, if you disable cookies other parts of the Services may not work properly. You can find more information about how to change your browser cookie settings at
  • Mobile Advertising. You can opt-out of having your mobile advertising identifiers used for certain types of advertising by accessing the settings in a mobile device and following the instructions. If you opt-out, all data will be deleted about you and no further data will be collected. The random ID previously assigned to you will be removed. Thus, if at a later stage, you decide to opt-in, it will not be possible to track you using the prior ID and you will for all practical purposes be a new user.
  • Third-Party Cookies: To opt-out of third-party advertising networks and similar entities that use targeting/advertising cookies, go to Once you click the link, you may choose to opt-out of such advertising from all participating advertising companies or only advertising provided by specific advertising entities. For more information about third-party advertising networks and similar entities that use these technologies, please see
  • Do Not Track: Some Internet browsers – like Internet Explorer, Firefox, and Safari – include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT” signals have not been adopted, AR and ARC Properties’ Sites do not currently process or respond to “DNT” signals.
  • Flash Cookies: If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the website storage settings panel. You can also control Flash Cookies by going to the global storage settings panel and following the instructions. Setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with AR and ARC Properties’ services or online content.


This Cookie Policy may be updated from time to time. If updated, you will be notified when you first visit the AR or an ARC Property website after the change. You can also revisit this page if you wish to keep yourself informed.