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Press Release

FP Movement to Open a Pop-Up Shop in Telluride, CO at Madeline Hotel and Residences, Auberge Resorts Collection

The boutique will be open for one year and will offer gear for all outdoor activities.

TELLURIDE, COLO. (November 2021) – FP Movement, Free People’s activewear line, will be opening a pop-up shop on Tuesday November 23rd, 2021, on the first floor of the Madeline Hotel & Residences, Auberge Resorts Collection open for one year.

“FP Movement is excited to announce that by the end of 2021, there will be 21 stand-alone stores including the yearlong pop up in Telluride.” says Jack Reynolds, Chief Marketing Officer of Free People, “We couldn’t be prouder to partner with Madeline Hotel & Residences, Auberge Resorts Collection as we bring our first ski line to Telluride’s newest luxury resort and adventure base camp. The yearlong pop up will have a rotating assortment changing seasonally to match back activity including ski & hike.”

FP Movement is excited to offer their first ever in-house ski line at this location as well as an assortment of ski lifestyle essentials. From studio to street, FP Movement offers performance ready activewear that reflects the transformative power that is Movement. The pop up assortment will change seasonally to reflect the outdoor adventure options available in Telluride.

At opening, customers will be able to shop an assortment of ski ready styles. Items include the All Prepped collection featuring a jacket, bib and full ski suit. Classic FP Movement items will also be available including the Hit The Slopes Fleece in both solid colors and print, as well as the Pippa Packable Puffer, the brand’s first-ever performance puffer, featured in a packable design that folds into its own pocket creating a comfy travel pillow—ideal for planes, trains and more. Third piece layering includes the Rally Layer and Good Times Sweat as well as essential winter accessories including beanies, scarves, ear warmers and balaclavas.

The new single-level 384 gross-square-foot boutique will be located on the first floor of the Madeline Hotel & Residences, Auberge Resorts Collection at Mountain Village 568 Mountain Village Blvd., Telluride, CO 81435.

Each FP Movement store offers personalized shopping experiences from a team of expert stylists. FP Movement Telluride customers can schedule a one-on-one appointment with their favorite stylist.



To review the brand’s response and updates to COVID-19 please visit –

Store hours will be Monday to Saturday 10AM – 6PM, and Sunday 12PM – 5PM.

For more information, images, to request an interview, or to discuss a TV opportunity, please call Katerina Patouhas at 215-454-3871 or email