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Press Release

"Rosé All May" and Art in Nature Experiences Await Auberge du Soleil Guests this Spring

New Seasonal Programming Includes Rosé-Inspired Amenities and Guided Sculpture Garden Tours with ÆRENA Galleries & Gardens


RUTHERFORD, Calif. (APRIL 19, 2019) Auberge du Soleil, Napa Valley’s quintessential adult getaway, today announced new guest amenities and experiences featuring the fresh tastes and natural beauty of spring. Beginning May 1, 2019, the property will host a month-long celebration, “Rosé All May,” showcasing the launch of its annual vintage of Auberge du Soleil Rosé along with a host of rosé-themed offerings. In addition, through its partnership with ÆRENA Galleries & Gardens by Bespoke Collection, curators of art and design destinations, and home to Blackbird Vineyards, the hotel will be offering a series of guided tours of its extensive sculpture collection located throughout the grounds of Auberge du Soleil, showcasing nearly 100 works by 60 California artists.

“Spring serves as the perfect time to offer new, fresh experiences for our guests that focus on some of the elements we love best: art, wine and our natural setting,” said Bradley Reynolds, Managing Director at Auberge du Soleil. “We look forward to sharing a taste of our latest vintage of the Auberge du Soleil Rosé and raising our glass to the beauty of art in nature featured so prominently throughout the property.”

Rosé All May Celebration highlights include:

  • Rosé All Day: During the month of May, from arrival to turn-down, hotel guests will be treated to an array of rosé-themed offerings including:
    • Complimentary tastes of rosé varietals upon check-in at the guest reception Galerie
    • Welcome bottle of the new vintage of Auberge du Soleil Rosé chilled and ready to enjoy upon arrival in each guest room
    • Taste of sparkling rosé offered with each service at the Auberge du Soleil Spa
    • Rosé-themed amenities delivered each night with turn-down service
  • Taste the Rosés: Guests of the Michelin Star Auberge du Soleil Restaurant and the popular Bistro & Bar may enjoy rosé during their dining experiences as well including:
    • Daily rosé-paired three-course prix-fixe lunch, served Monday thru Friday in The Restaurant
    • Expanded list of rosés by the glass and a rosé-themed cocktail available daily in the Bistro & Bar
    • Complimentary rosé wine tastings each afternoon at the newly refurbished Courtyard. Available Sunday through Friday from 4:30 to 6:30 p.m.
    • Refreshing Frosé (frozen rosé) available for hotel guests soaking up the sun at La Plage, the property’s adult pool and bar
  • Stay All May: Guests are invited to book a stay at Auberge du Soleil throughout the month of May and receive:
    • Two nights’ accommodations with upgrade to next room category upon arrival (subject to availability)
    • Welcome bottle of Auberge du Soleil Rosé
    • Three-course prix fixe lunch for two paired with Rosé in the Michelin Star Restaurant (served Monday through Friday)
    • 15% off spa services
    • Full breakfast daily served in The Restaurant
    • Access to the complimentary Mercedes-Benz Guest Drive Program


Art in Nature Series with ÆRENA Galleries & Garden

This new seasonal experience features twice-monthly guided tours (May through October), led by ÆRENA’s expert art consultants. Each informative journey takes guests through the hotel’s extensive art collection displayed in public spaces and set within the Parc du Soleil Sculpture Garden situated at the private guests-only level of the property. Afternoon tours will take place the first Friday of each month from 2:00 – 5:00 p.m. ending with a taste of wines from Blackbird Vineyards in the Galerie Courtyard; a morning tour will be offered the second Sunday of each month from 10:00 a.m. – 1:00 p.m.

Inspired by the relaxed sophistication of the South of France and infused with California soul, Auberge du Soleil features wine country’s most luxurious accommodations, spectacular valley views, a 13-time Michelin Star award-winning Restaurant, and the exclusive Auberge du Soleil Spa.  Known for passionate, intuitive service that sets the standard for gracious hospitality, the property is a long-standing member of Relais & Châteaux, an international association of outstanding boutique properties known for their excellence in hospitality and the culinary arts. The hotel consistently receives the highest accolades from the hospitality industry, discerning guests and the media, and is perennially ranked among the best in the world by influential publications.  For more information please visit and follow at and on Twitter and Instagram at @AubergeduSoleil. For reservations and availability contact the hotel directly at 800.348.5406 or email


About ÆRENA Galleries & Gardens

ÆRENA Galleries & Gardens are uniquely beautiful art and design venues featuring contemporary art and sculpture, as well as finely-edited collections of furnishings, objects and curiosities dating from the 18th century to the present. ÆRENA Galleries offers the work of over 100 emerging to internationally renowned painters, visual artists, sculptors, and artisans in captivating spaces and beautiful sculpture gardens in Napa and Sonoma. For more information please visit


About Blackbird Vineyards

Blackbird Vineyards is an artisanal producer of Right Bank Bordeaux-inspired wines from the Napa Valley. Planted in 1997, the estate vineyard is located in the heart of the Oak Knoll District. The vineyard’s valley floor topography presents optimum growing conditions for Winemaker, Aaron Pott, to produce elegantly styled, appropriately balanced red wines that offer short and long term cellaring potential. For more information please visit


About Relais & Châteaux

Created in 1954, Relais & Châteaux is an organization of more than 560 exceptional hotels and restaurants run by independent men and women, all driven by a passion for their profession and dedicated to the authenticity of the relationships they build with their customers. With operations on all five continents, from the vineyards of Napa Valley to Provence and the beaches of the Indian Ocean, Relais & Châteaux members invite all to discover the art of living enshrined in the location’s culture, and share a unique, human story. Relais & Châteaux members have a profound desire to protect and showcase the richness and diversity of the cuisine and inviting cultures of the world. They worked towards this goal, along with the goal to preserve local heritages and the environment, through a UNESCO Manifesto in November 2014. For more information please visit


About Auberge Resorts Collection

Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine and spas, and gracious yet unobtrusive service. With 19 hotels and resorts across three continents, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations. For more information about Auberge Resorts Collection, please visit Follow Auberge Resorts Collection on Facebook at and on Twitter and Instagram at @AubergeResorts and #AlwaysAuberge.


About The Friedkin Group

The Friedkin Group encompasses a consortium of automotive, hospitality, entertainment, golf and adventure companies. These organizations include: Gulf States Toyota, GSFSGroup, GSM, US AutoLogistics, Ascent Automotive Group, Auberge Resorts Collection, Imperative Entertainment, 30WEST, NEON, Diamond Creek Golf Club, Congaree and Legendary Adventures. The Friedkin Group is led by Chairman and CEO Dan Friedkin. For more information, visit


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