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Press Release

Auberge Resorts Collection Names Robert Whitfield Area Vice President

With more than 35 years of experience with luxury hotels and resorts, Whitfield will bring a fresh perspective to Auberge’s one-of-a-kind properties in the Western United States

MILL VALLEY, California (May 10, 2023)Auberge Resorts Collection, the world’s leading brand of one-of-a-kind, luxury hotels, resorts and residences, today announces that Robert Whitfield will join the company in July 2023 as Area Vice President. Bringing more than three decades of experience in luxury hospitality to his new role, Whitfield will oversee development, operations, sales and marketing, finance, and culture for the brand’s West Coast properties. His scope will include Bishop’s Lodge, Auberge Resorts Collection (Santa Fe, N.M.), Goldener Hirsch, Auberge Resorts Collection and The Lodge at Blue Sky, Auberge Resorts Collection (Park City, UT), Hotel Jerome, Auberge Resorts Collection (Aspen, CO), Madeline Hotel & Residences, Auberge Resorts Collection (Telluride, CO), Mauna Lani, Auberge Resorts Collection (Hawaii), Solage, Auberge Resorts Collection and Stanly Ranch, Auberge Resorts Collection (Napa Valley, CA) and The Inn at Mattei’s Tavern, Auberge Resorts Collection (Los Olivos, CA).

“Robert has stellar leadership experience and a wonderful reputation for driving high performance and an exceptional guest experience at some of the finest hotels and resorts in the world,” said Craig Reid, president & chief executive officer, Auberge Resorts Collection. “We are thrilled to welcome him to the Auberge family as we continue to expand and invest in our portfolio on the West Coast.”

Over the last decade, Whitfield held a regional role with the Dorchester Collection in England,  and was also Regional Vice President with Four Seasons Hotels and Resorts in the Americas. His strong senior leadership has resulted in the success of multiple properties, hotel openings, re-brands and renovations, as well as the development and recruitment of outstanding talent. His past experience will lend itself well to this new role, in which he will develop, deploy and oversee strategy and operations with openings, transitions and existing Auberge Resorts Collection properties.

“Auberge Resorts Collection is the most exciting, unique and innovative luxury hotel brand in the market right now,” said Robert Whitfield, area vice president, Auberge Resorts Collection. “It is an honor to join the family and I look forward to helping cultivate the brand’s West Coast portfolio, keeping the brand’s truly one-of-a-kind vision at the forefront.”

Having previously lived and worked in Northern California, Whitfield looks forward to returning to Marin County and reconnecting to the region through his passions of running, mountain biking, cooking and wine. 

About Auberge Resorts Collection

Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative spas, and gracious yet unobtrusive service. With 26 one-of-a-kind hotels and resorts, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.

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About The Friedkin Group

The Friedkin Group is a privately-held consortium of automotive, hospitality, entertainment, sports and adventure companies. These organizations include: Gulf States Toyota, GSFSGroup, US AutoLogistics, Ascent Automotive Group, Auberge Resorts Collection, AS Roma, Imperative Entertainment, 30WEST, NEON, Diamond Creek Golf Club, Congaree and Legendary Expeditions. The Friedkin Group is led by Chairman and CEO Dan Friedkin. For more information, visit

Media Contact

Murphy O’Brien PR