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Press Release

AS Roma Announces New Global Travel Partnership with Auberge Resorts Collection, the World’s Leading Luxury Boutique Hotel Company

Auberge and the famed Giallorossi to create one-of-a-kind experiences for guests and fans at the Stadio Olimpico and Auberge Resorts Collection properties


ROME, ITALY (January 2, 2023) – Auberge Resorts Collection, the world’s leading brand of unique luxury hotels and resorts, and AS Roma, the renowned Italian football club and reigning UEFA Conference Europa League champions, have announced a new partnership that will combine the pursuit of luxury travel experiences with the passion and excitement that only the Giallorossi can convey.


The agreement stems from a common desire to create moments, memories and emotions that will remain forever etched in people’s lives. The emotional rush of witnessing an AS Roma match at the Stadio Olimpico can now be paired with the luxurious experience of a stay in one of Auberge’s flagship locations, all of which are distinguished by a unique personality and artisanal approach to luxury.


With 25 boutique hotels and resorts around the world – and more than 10 further sites currently in development – Auberge Resorts Collection is one of the world’s most highly regarded luxury hotel companies for architectural design, attention to detail, fine dining options and a highly personalized and authentic service.


The new agreement sees Auberge Resorts become the club’s Official Hotels Partner – while their logo will now also appear on the back of all match shirts worn by the men’s, women’s and Primavera sides.


“We are delighted to be able to partner with Auberge Resorts Collection, uniting two institutions that share a deep desire to create unique emotions and genuine connections with all those who choose to experience what we have to offer” says Dan Friedkin, AS Roma President.

The announcement of the partnership with AS Roma comes at a time when Auberge Resorts Collection is focused on an expansion in Europe aimed at providing its guests with new and inimitable, deeply personal resorts of the highest quality.


With this in mind, in early 2024 one of the most discerning and unique collections in the luxury hotel space is set to welcome the prestigious Collegio alla Querce in Florence to the fold. As with all Auberge Resorts Collection properties, the iconic Renaissance-era destination will offer an intimate and unique luxury travel experience: the resort will extend among pristine gardens on a breathtaking yet secluded location on the north side of Florence’s historic center, a UNESCO World Heritage Site.


The opportunity to stay in the sweeping Tuscan hills, in one of Europe’s premier cities, further enhances a spectacular European portfolio that already includes the spectacular Grace Hotel in Santorini – recently named the No. 1 hotel in Greece and No. 2 in the world by Travel + Leisure – alongside another eagerly-anticipated new location in Europe that is set to be unveiled soon.


About Auberge Resorts Collection

Auberge Resorts Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative spas, and gracious yet unobtrusive service. With 25 one-of-a-kind hotels and resorts, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.

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Connect with Auberge Resorts Collection on Instagram, TikTok, Facebook, Twitter and LinkedIn @AubergeResorts and #AlwaysAuberge


About The Friedkin Group

The Friedkin Group is a privately-held consortium of automotive, hospitality, entertainment, sports and adventure companies. These organisations include: Gulf States Toyota, GSFSGroup, US AutoLogistics, Ascent Automotive Group, Auberge Resorts Collection, AS Roma, Imperative Entertainment, 30WEST, NEON, Diamond Creek Golf Club, Congaree and Legendary Expeditions. The Friedkin Group is led by Chairman and CEO Dan Friedkin. For more information, visit


About AS Roma

AS Roma is one of the most famous Italian football clubs in the world. Founded in 1927, the club bears the colours, symbol and name of the city where it is based. The Giallorossi’s history includes three Italian titles, nine Italian Cups, two Italian Super Cups, the Fairs Cup and the first edition of the UEFA Europa Conference League.


The club plays its home matches at the famous Stadio Olimpico, venue of the 1990 World Cup Final and the 1960 Olympic Games. The club is owned by The Friedkin Group (TFG), which completed the acquisition in August 2020. The men’s first team is managed by José Mourinho, one of the most successful and popular coaches in the history of the sport.


Media Contacts

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