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In Vivid Color

Text by David Shortell | Photos by Leandro Bulzzano
Daniel Valero’s design studio, Mestiz, taps into Mexico’s local artisans to bring ancient creatives seeds into full bloom.

Daniel Valero‭, ‬founder of the colorful‭, ‬imaginative‭, ‬and disruptive creative studio‭, ‬Mestiz‭, ‬was learning to make sarapes from a‭ ‬pair of brothers who were steeped in the indigenous weaving practice when his perception of what art is shifted‭.‬

He noticed how the source of water used to create the shawl’s dyes dictated the quality of its brilliant coloring‭. ‬And how the specific lines or zigzag patterns spoke in symbols of the prevailing politics and religion of the moment‭.‬

“I began to understand crafts as site-specific to a certain point in history‭. When you see an object‭, ‬it tells a story‭.‬”‭
‬–Daniel Valero, Mestiz Founder

This led Valero on a creative journey‭, ‬exploring indigenous crafts—basket weavers handy with wicker in Tequisquiapan‭; ‬potters in Dolores Hidalgo‭, ‬known for its rich soil‭; ‬woodworkers who etched the ornate doors around San Miguel de Allende‭. ‬In 2015‭, ‬he established Mestiz as a platform for Mexican craftspeople to apply their techniques in exciting and artistic new ways‭.‬

His wildly vibrant designs have more recently caught the attention of global brands‭, ‬like Hermès‭, ‬which commissioned Valero to create fantastical scenes for the windows of all five of its Mexico stores earlier this year‭. ‬And Tequila brand Casa Dragones tapped the creative studio to imagine an elaborate experiential installation at New York’s‭ ‬“Mexico Week‭: ‬Día De Muertos at Rockefeller Center‭.‬”‭ ‬

At the heart of every project is a narrative‭. ‬Valero and his team of artisans from across central Mexico are telling stories of‭ ‬ancient seeds flowering in a wild postmodern world‭.‬

“I think that something that is handmade or hand-carved or hand-woven attracts the human hand‭. It’s very magical‭.‬”

The pieces—textiles‭, ‬ceramics‭, ‬and furniture—are imbued with the personality of their birthplaces‭, ‬the old-world pueblos where they’re fashioned and the bohemian artist colony where Valero is based‭. ‬

With Valero’s vision like a kaleidoscope‭, ‬the age-old techniques and materials explode into radical colors and textures that enchant a space‭ ‬and beckon a viewer in close‭. ‬Oversized lampshades made in hot-pink wicker coiled like snakes‭. ‬Tables are carved with thumbprint-groove legs and petaled aprons‭. ‬Plateware and pots are spiked and serrated and spiraled‭.

Talk to Valero for any length of time‭, ‬and it becomes clear magic and wonder appear as a throughline in his career‭. ‬Items hold spiritual heft‭. ‬Towns are cast as fairy tale settings‭. ‬Life is guided by serendipitous turns‭.‬

Born in Saltillo‭, ‬Mexico‭, ‬where he would later study sarapes with Héctor y Rubén Tamayo‭, ‬Valero‭, ‬35‭, ‬settled in San Miguel de Allende‭, ‬a small colonial-era city 170‭ ‬miles from Mexico City‭, ‬after a stretch of artistic soul-searching‭. ‬

He had earned a degree in architecture but felt the work left his hands too clean and his creativity confined in concepts‭. ‬Later‭, ‬with a scholarship from the governments of Mexico and France‭, ‬he studied textile design in Paris‭.‬“As an art and design student‭, ‬you always feel like you have to be in a big city or a capital to be known and to get connections‭. But I decided that I wanted to decentralize that‭. ‬I wanted to create from somewhere else and to have that place be known for great quality‭.‬”

“I have a big connection with this place‭. When I arrived in San Miguel‭, ‬something magical happened and everything just clicked‭.‬”‭

The worn cobblestone streets and color-blocked buildings of San Miguel de Allende have long attracted artists and expats‭, ‬along‭ ‬with creative-minded Mexicans seeking refuge in a post-pandemic world from the urban sprawl of the capital‭.‬ For Valero‭, ‬being surrounded by nature and a more bucolic culture close at hand has been invigorating‭.‬

“You have traditions that are more alive‭,‬”‭ ‬he says‭. ‬“There are a lot of fireworks‭, ‬a lot of parties in the street‭, ‬a lot of parades‭. ‬You are completely immersed in the routine of a‭ ‬community that is connected with traditions and symbols‭.‬”

His studio and showroom‭, ‬a Wonka-esque fun house stuffed with his creations‭, ‬is tucked in a backstreet of the city’s lively downtown‭. ‬Valero spends much of his workday‭, ‬however‭, ‬on the highway‭, ‬driving through the hills of the Mexican lowlands‭ ‬to check in with his workshops‭.‬

“The highway is becoming a very important time for me to think and to be alone and connect with my creative process‭.”‭

That process is rooted in deep and far-reaching relationships with the artisans he has partnered with for years‭. ‬At first‭, ‬he takes time to observe the craftspeople in their well-worn cadences‭, ‬before stepping in with his own ideas‭.‬

“We are always moving from small-scale to big-scale and more experimental‭,‬”‭ ‬he says‭.‬

Many of his pieces today are made custom for clients and galleries or sold online‭, ‬like a series of candy-colored tapestries of‭ ‬fish with the geometric striping of a sarape‭.‬

An upcoming project for Auberge Resorts Collection‭, ‬“Flores Del Mar‭,‬”‭ ‬will tell a story of uncontrolled nature through holiday installations‭. ‬Inspired by the seas and vibrant florals at three of Auberge’s Mexico properties‭, ‬hanging‭, ‬tangling floral lamps made of wicker will take over public spaces at Chileno Bay in Los Cabos‭, ‬Susurros del Corazón in Punta de Mita‭, ‬and Etéreo in Riviera Maya‭, ‬each creation completely unique with a distinct color scheme pulled from the surroundings‭.‬

“It’s kind of like nature is eating the space‭,‬”‭ ‬Valero says‭.‬

Inspiration for the scenes came as he explored the grounds of each resort and studied their gardens‭, ‬clipping flowers like the ruby red blossom of the Tabachín tree at Susurros del Corazón‭. ‬His hope is that the pieces will recast the spaces in a spellbinding light‭. ‬

“It’s something very subtle‭, ‬like a spark‭. But it will make you see the space in a new way‭.‬”