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Holidays at Primland Making Spirits Bright


This winter, we invite you to discover a new series of festive experiences that bring loved ones together. Spend the holidays cozied up in the mountains with those near and dear. Arrive carefree to a festive room decorated with your own Christmas tree before spending a creative afternoon decorating holiday cookies or making a wreath. Bundle up to hike the Old Appalachian Trail, or dress up to enjoy craft cocktails and at the Tobacco Barn Holiday Bar before heading to a holiday dinner at Elements.

  • Inquire with Guest Services at 855.876.6593 to reserve your stay or book online

Giving Back

Winter Solstice | Signature Experience

This December join Primland as we celebrate the anticipation of winter with our first ever Winter Solstice Experience. Gaze into the galaxy in our one-of-a-kind Observatory as you learn about the history of Winter Solstice and see for yourself the magic it has to offer across the whole property. With a goal to ignite the spirit of giving, we will be donating 15% of this signature festive experience to Baby2Baby.
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Available for Stays December 15-31 Holiday Tree Concierge

Celebrate the Season | December 1-26, 2023

During the month of December, revel in the holiday season with festive programming sure to delight all. Cozy up next to the fireplace in the Lodge for story time with Santa. Decorate holiday cookies or try your hand at painting a winter wonderland with a Watercolor & Wine class. Go foraging to pick flora and fauna for a wreath making workshop.

  • Winter Solstice at The Observatory
  • Jingle Jog
  • Christmas Eve Cocktails & Prix-Fixe Dinner
  • Santa Reading at the Tree
  • Search for Santa
  • Classic Holiday Movies in the Theater
  • Christmas Day Dinner
  • Yule S’mores & Cocktails
  • Holiday Cookie Decorating Workshops
  • Cocktails at the Tobacco Barn
  • Ornament Making Workshop
  • Wine & Wreath Workshop
  • Geminids Meteor Shower
  • Holiday Painting & Wine
  • Holiday Tree Concierge

Set Your Intentions A New Year to Remember

Ring in the new year at your home away from home in the Blue Ridge Mountains

There's no better place to bid adieu to 2023 and usher in the new year than the Lodge at Primland. Live music and holiday cocktails will be available, as well as a special New Year’s Eve Dinner.

Giving Back

Auberge Resorts Collection is partnering with nonprofit organization Baby2Baby to provide children living in poverty with gifts, diapers, clothing and other necessities this holiday season. With a goal to ignite the spirit of giving this holiday season, we will be donating 15% of this signature festive experience to Baby2Baby.

One-of-a-Kind Adventures

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Making Meetings Bright | Special Offer

Celebrate a 2023 well done, or strategize and plan for the year ahead at Primland Resort’s remote mountain expanse. Programs are customizable to include your choice of experiences, activities or spa services. 
  • Rates starting at $329

  • 20% discount on all experiences and activities | 20% discount on all spa services

  • 5% rebate to master

  • Contact us to book |

  • *10-room minimum (no length of stay requirement). A $45 daily Resort Fee is in addition to the contracted room rate. Dates of stay must be Sunday-Thursday, December 1, 2023 – January 31, 2024.

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Stay for the Holidays

Contemporary luxury and mountain style come together this holiday season in our spacious lodge guestrooms, cottages and treehouses, perched on the lip of the Dan River Gorge.