Auberge Resorts rolls out in-room technology capability
Oct 30, 2013
In-Room iPads Enhance Guest Experience, Optimize Efficiency
MILL VALLEY, CALIF. (March 4, 2013) – Auberge Resorts announced today that it is integrating iPad guest services at each of its resorts throughout North America. The new in-room technology will allow guests a range of on- and off- property functionalities, complemented by personal detail and attention from resort staff. Guests may pre-order room service, shop for spa products, make dining reservations, schedule wake-up calls, send e-post-cards and much more without ever having to pick up the phone or leave the comfort of their room.
“We want to provide the most seamless guest experience possible, and living in such a digital world, our decision to move forward with in-room iPads was an easy one,” said Mark Harmon, CEO of Auberge Resorts. “Guests can manage all facets of their stay with the touch of their fingertips and still benefit from the signature Auberge level of service.”
Auberge Resorts tapped Incentient, a New York based software company, to create a digital extension of the Auberge Resorts service experience to allow guests to perform many actions with one less step.
“While the hospitality industry has embraced the use of tablet technology on a case-by-case basis, Auberge had much more in mind for their guest on an enterprise level,” said Jennifer Martucci, Co-founder of Incentient. “It was clear to us from day one that they understood their brand, and more importantly, understood their customer. What resulted was a bespoke design that captures the imagination of guests while extending the Auberge experience, which brought the guest to the property in the first place.”
The platform for the iPads is consistent across all Auberge properties and features categories such as Dining, Auberge Spa, and Events. Additionally, guests may enjoy the benefits of Incentient Smartcellar, an application that allows guests to view the wine and beverage list from each of the resort’s fine dining restaurants. Individual resorts are able to customize messaging and add relevant categories to their particular markets. For example, the in-room iPads at the newly unveiled Hotel Jerome in Aspen, Colo. offer information pertaining to mountain sports – ski rentals, snow conditions and maps of hiking trails. The iPads at Calistoga Ranch in Napa Valley allow guests to explore the area’s wineries and vineyards or peruse the property’s real estate offerings. In-room iPads are also proving highly beneficial for groups in house, as messaging can be tailored to communicate selectively to individual guests with meetings and event-related updates.
“It’s really a win-win for everyone,” said Mark Harmon. “Guests enjoy the privacy and convenience provided by the iPads; they’re able to connect immediately and are given status updates on items such as room service preparation and delivery. On the property level, we’re able to engage with our guests in a way that we’ve never been able to before. We can customize banner messages, alerting guests of daily promotions, and even offer added values like exclusive access with some of our local partners.”
The company, acclaimed for its sustainability practices, will cut down on in-room dining service menu compendiums and door hangers as well as newspaper delivery for guests who prefer to receive them via the iPad.
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