Auberge Resorts Collection Appoints Shirley Dunn-Hanks National Sales Director for Western Region

Mar 18, 2015

MILL VALLEY, CALIF. (March 18, 2015) – Auberge Resorts Collection, owner and operator of luxury boutique hotels, resorts, residences and private clubs, announced today that Shirley Dunn-Hanks has joined the company as National Sales Director for the Western region.

In this integral new role, Dunn-Hanks will oversee sales in the western U.S. for the leisure and travel industry segments, with a focus on expanding the company’s reach and exposure in key metropolitan markets, including Los Angeles, San Diego, Dallas and Houston. She will be based in the company’s new Dallas national sales office.

“We are thrilled to welcome Shirley to our growing sales team, as she brings a keen understanding of luxury sales from her experience at celebrated properties on the West Coast and in Mexico,” said Caroline MacDonald, Chief Marketing Officer, Auberge Resorts Collection. “With Shirley so well regarded and connected in the travel industry and among top agents, she is the ideal national sales director for the Western region as we expand our sales presence and the Auberge brand portfolio.”

Dunn-Hanks joins Auberge Resorts Collection from Capella Pedregal Resort and Spa in Cabo San Lucas, Mexico, where she served as director of sales and marketing with achievements including positioning the property as one of the best in the region, she also created an annual food and wine festival that provided exposure to the hotel and region of Los Cabos. Prior to Capella, Dunn-Hanks opened The Joule Hotel in Dallas, where she trained and developed a team as director of sales and marketing before being promoted to general manager just three months after opening. Her previous luxury hospitality sales experience includes The Mansion on Turtle Creek in Dallas (now Rosewood Mansion on Turtle Creek), as director of marketing and regional director of sales and marketing. Previously, Dunn-Hanks held the position of regional director of sales and marketing for four years at Omni Hotels & Resorts where she oversaw marketing and sales efforts for 14 hotels in the region. 

Dunn-Hanks is an alumna of University of Houston where she studied hospitality management.

About Auberge Resorts Collection

Auberge Resorts Collection owns and operates a portfolio of exceptional hotels, resorts, residences and private clubs under two distinct brands: Auberge Hotels and Resorts, timeless luxury properties acclaimed for their intimate, understated elegance, and VieVage Hotels and Resorts, a new lifestyle brand that brings together contemporary themes of design, community and wellness in a fresh, active and social environment. While Auberge nurtures the individuality of each property, all share a crafted approach to luxury that is expressed through captivating design, exceptional cuisine and spas, and gracious yet unobtrusive service. Properties in the Auberge Resorts Collection include: Auberge du Soleil and Calistoga Ranch, Napa Valley, Calif.; Esperanza, Cabo San Lucas, Mexico; Hotel Jerome, Aspen, Colo.; Malliouhana, Anguilla; Nanuku, Fiji; The Auberge Residences at Element 52, Telluride, Colo.; Pronghorn Resort, Bend, Ore.; VieVage, Napa Valley; VieVage, Los Cabos; and Auberge Beach Residences and Spa Fort Lauderdale, with several others in development. For more information about Auberge Resorts Collection, please visit http://www.aubergeresorts.com/. Follow Auberge Resorts Collection on Facebook at facebook.com/AubergeResorts and on Twitter at @AubergeResorts.


Niki Jensen
Murphy O’Brien, Inc.