Chief Marketing Officer
With more than 30 years of experience leading global teams for major brands in the hotel, residential, restaurant, spirits and automotive industries, Mike brings extensive marketing, brand management and sales expertise to Auberge. Before joining Auberge, he spent 11 years at Four Seasons Hotels and Resorts, most recently as Senior Vice President of Marketing. There, he was responsible for the global marketing, distribution and revenue management efforts that contributed to the company's sales growth across a portfolio of almost 100 hotels in over 40 countries. Prior to joining Auberge Resorts Collection, Minchin was Director of Marketing at CARA Operations Ltd., Toronto, the number-one casual dining restaurant company in Canada. As Vice President of Marketing for Corby Distilleries Ltd., he helped to grow market share and create some of the fastest- growing spirits brands in Canada. At Allied Domecq Spirits & Wines in the U.K.,Minchin developed the global brand strategies that grew premium brands, including Maker's Mark Bourbon and Laphroaig Single Malt Scotch. Earlier in his career, Minchin led the U.S. automotive advertising accounts for Acura as Vice President, Management Supervisor at Ketchum, Los Angeles. Minchin has a Bachelor of Arts degree from Stanford University.